Traffic Builder Basic, Traffic Builder Professional, Traffic Builder Maximum
Generate online leads with Gogiro – we make it easy for paying customers to find your business on the web. Our SEO Traffic Builder positions you in front of targeted, qualified customers and drives them to your website. Work with your local Gogiro office to customize your exposure level – we guarantee our clients get results!
- Professional research and consultation
- Organic SEO traffic combined with paid advertising
- Optimized, branded landing page setup for each campaign
- Authenticated with Google / Yahoo / MSN, submitted to 25+ search engines / directories
- Online access to marketing stats
- Multiply results with several campaigns
- No contracts, pay-as-you-go
What is the difference between the Basic, Business and Pro?
They all have Optimized pages, metatags, site map, robot tags, directory listings, pages manually authenticated with Google, Yahoo, Bing, MSN. Pay Per Click Advertising is the major Difference.
Research Top Queries – Regional Office will research which applicable search terms to target based on volume and competitiveness data. The more niche the targeted terms, the better the results. Only target 1 search phrase.
Optimize Page Content – Content is modified to help position pages to come up higher for targeted search phrases.
Meta Tags, Sitemap – Metatags will be on all main pages (up to 5), Sitemap created and uploaded,
Authentication – We manually authenticate and submit websites with Google, Yahoo, and Bing.
Lead Generation Statistics – Access to view lead generation stats for the website, and identify which campaigns are drawing more qualified visitors than others.
Landing Pages – each campaign has a separate SEO optimized landing page (with same look and feel as website), under a uniquely registered domain name, and includes paid advertising spots.
Multiple Campaigns – set up multiple landing pages with targeted search phrase that will funnel towards the main website.
IMPORTANT NOTES, TERMS AND CONDITIONS
***We are not selling 1st page Google, or making any promises of this sort by offering Traffic Builder products. This product is strictly a lead generation tool, it drives traffic to a website and provides stats on how much traffic it delivers. How much traffic depends on:
1) targeted search phrases (Regional owners control)
2) campaign budget (basic, business, pro), and (Gogiro Corporate control)
3) Customers offering, ex. Promos, product value, etc. (Clients control) ***
- Traffic Builder design will be based on client’s main website, we can modify slightly to cater to client needs if requested. No more than 1 hour modifications included.
- Traffic Builder orders will be completed within 1 week from receiving complete order from Regional office
- Leads increase gradually over time as natural SEO positioning strengthens
- Gogiro can perform service on a Gogiro website, or a third party hosted / built website.
- Subscription billing starts when the order first is in ‘Awaiting Approval’ stage, or 2 weeks after the order is received by Gogiro Corporate in case of incomplete materials submitted, whichever is sooner. Setup fees are billed as soon as the order is received by Gogiro Corporate.
- Traffic Builder Landing Websites must have an in-discrete Gogiro Footer link at the bottom.
Traffic is created from a combination of paid advertising, online seo positioning, directory listings and other.
Gogiro does not disclose how much budget is allocated to each, features change with the web.
Domain Names and Traffic Builders
With the Traffic Builders, we need to own the domain names – the product was designed that way, and the included domains has proven to be valuable asset in the product package and beyond. We understand you may have a need to run readable domains in paper ads, or even would like to have the possibility to own the asset value of the domain traffic after a client cancels, so we worked out the following options to keep the best of everyone’s interests;
1) You can still register whatever domain names you want, but would just re-direct them to the one(s) we register for Traffic Builder products
2) You can find available domain names you would like to use for Traffic Builders, and we would register them
3) We can explore and work out a domain buyout price formula if you’d like to have the Traffic Builder domains transfer to you after a customer has cancelled the Traffic Builder product. It would be something reasonable.
REGIONAL OFFICE - SERVICE STEPS AND REQUIREMENTS
1) Ensure clients understands product (see IMPORTANT NOTES, TERMS AND CONDITIONS above)
2) Understand client’s business and market area and then perform research of
a) High searched terms relative to the business
- enter a list of potential targeted search terms. Select based on comparisons between local monthly searches vs. competition.
b) Competitive levels of high profile search terms
- Take narrowed down list from above, actually perform the search in various Search Engines and use your discretion to identify which ones return more relevant results (higher competition).
3) Determine best search term to target.
4) Gather all required information from client and submit.
ORDER SUBMISSION INFORMATION (Required is bolded)
1) Basic Customer Info
2) Website address to direct leads to
3) Primary search phrase targeted
4) Specific Traffic Builder package
5) Specific geographic service area to target
5) Ad heading and content
Traffic Builder Information
Traffic Builder is SEM [Search Engine Marketing]. The Campaigns strengthen and leads increase over time. Your customer is able to obtain more measurable results compared to an SEO. This is similar to putting out an online flyer.
What is Traffic Builder?
A combination of organic SEO traffic and paid advertising.
What does Traffic Builder do?
Drives Internet Traffic to their site. Generates Online Leads for the customer. Provides stats for how much traffic their website receives.
How does it work?
Three Components make it work:
1. Customer product/services.
2. Research that we do.
3. What the corporate office does to drive the traffic- Landing Pages.
What is a Landing Page?
Each campaign has a separate SEO optimized landing page [looks like your customer’s website website]. Has a uniquely registered domain name, and includes paid advertising spots. They funnel the traffic to your customer’s website.
What is a campaign?
Each search word/phrase we go after is a campaign and will get it’s own landing page.
- Your customer can log in and see their Lead Statistics. How many people are viewing their site? More importantly are the benefits; we aim to have their phone ringing!
- We can change their campaigns; stay with what works; change what doesn’t work. 100 set up for each campaign. If they change their campaign is it another 100? Yes, set up for the research is 100 for each campaign.
What kind of results can your customer expect?
Better results than money spent on a conventional flyer.
1. Targeted Search Phrases: and how they are maintained
2. Campaign Budget: Basic, Business, Pro. How competitive their industry is requires a larger budget.
3. Customers Own Website: also depends on what kind of Promos, Specials, product value your customer has on their own site. Suggest Call to Action specials/promos on their own site.