Marin Software reports that, Google’s Product Listing Ads have a 21% higher click-through rates in the paid search results than the standard text ads, since November 2012.
Apparently shoppers find specific product are more relevant to their product searches versus text ads.
As continuing proof of the ongoing shift to search shopping In the month of June and July, specific product searches had 21percent higher click-through rate (and subsequently conversions) than straight text ads. By July 2013, click-through rates had increased 19 percent year over year. It has been increasing each month since February.
Conclusion- Search shoppers are become more targeted in their efforts. The shop for the specific product/service they need now!