Inbusiness Magazine, Phoenix, Arizona November 2013 Edition……Last month, we discussed how to design a website to support your sales process. Now that you’ve created a sales-oriented site, it’s time to make sure you get found by your prospects. More than 85 percent of “clicks” go to the highest-ranking websites. The key search engine ranking components are………click on the link to read the full article http://inbusinessmag.com/how-to/visitors-wanted-get-website-found-internet#.UnljMflOOSp
Inbusiness Magazine, Phoenix, Arizona October 2013 Edition……..If you want your website to generate new business opportunities you need to make sure it is designed to attract leads while guiding your prospects through the sales cycle………….http://inbusinessmag.com/how-to/base-website-design-sales-process#.Ul7yIVBOOSo
Marin Software reports that, Google’s Product Listing Ads have a 21% higher click-through rates in the paid search results than the standard text ads, since November 2012.
Apparently shoppers find specific product are more relevant to their product searches versus text ads.
As continuing proof of the ongoing shift to search shopping In the month of June and July, specific product searches had 21percent higher click-through rate (and subsequently conversions) than straight text ads. By July 2013, click-through rates had increased 19 percent year over year. It has been increasing each month since February.
Conclusion- Search shoppers are become more targeted in their efforts. The shop for the specific product/service they need now!
No reason to reinvent the wheel. Great article…….
If you want to sell online- these are your primary components to achieve your strategy. There are other considerations, but initially you’ll want to integrate these 6 items.
3.) Contact Management (CRM)
4.) Email Marketing
5.) Social Marketing
6.) Traffic Building