Social Media needs to be part of every small businesses online marketing efforts. People much prefer to buy goods and services based on a referal from a friend than via any other method. Social Media provides the small business owner the platform to develop a “social” relationship and, if used properly, to become more of a friendly advisor with prospective clients. To use Social Media correctly you need to understand all the nuances of this vast platform and, if you are going to do this yourself, you need a Plan to get you started. I came across the following ebook – Sample_Social_Media_Tactical_Plan -published by Marketo and thought I would share it with you. It does a good job of outlining what you need to do to be truly “Social” online…..