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REVIVING THE LOST ART OF CONNECTION

In today’s fast-paced, digital world, it gets easy in the hustle and bustle to overlook the human aspect of a business relationship. “The foundation for successful networking and relationship building is making a good connection—that initial contact with someone rooted in mutual interest or experience that breaks down the wall that exists between us,” said Randy Haim, managing partner of Atlanta-based Bell Oaks Executive Search. “These connections should emanate from your genuine desire to learn about the other person and determine what you have in common.” 

In his whitepaper “Connecting… The Forgotten Art of Social Interaction,” Haim outlines 10 connection-building skills to develop before your next big networking opportunity. Here are a few: 

  • Ask questions – This may be one of the oldest pieces of networking advice, but it holds true: you are more interesting when you ask questions. People love to talk about themselves, particularly to someone they can tell is listening with genuine interest. As you get them talking, listen actively, looking for common ground.
  • Get personal – We’re often trained to avoid personal information in business conversation. However, conversations are human interactions, and those personal components – faith, family, values, perspective – are what make us who we are. Don’t shy away from sharing your values and talking with someone about theirs. However, getting to this personal level is uncomfortable for some, so gauge the reaction you receive and proceed accordingly. When done well and with a warm reception, this is a powerful way to an authentic, deep dialogue that can lead to a strong relationship.
  • Use humor – Laughter is one of the easiest icebreakers. Jokes veer toward awkwardness, but when you use humor by making light of a situation or poking fun at yourself, it can build an instant – and positive – bond.
  • Connect through content – Don’t be afraid to take the next step in showing someone you’re genuinely interested in what they have to say by putting that interest into action. If your contact mentions struggling with a professional development challenge and you’ve recently read something on the subject, go ahead and send them an email with the link to the article or a review of the book. This creates a point of discussion and follow up for future interactions.

 
As you work to better connect with new contacts at a personal, human level, you’ll be surprised at how naturally and easily networking becomes. Focusing on individuals as people, not stepping stones to success, forges a deeper bond that may sustain beyond the business at hand.

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Focus on how to be social, not on how to do social. – Jay Baer

PLANNING A WINNING SOCIAL MEDIA STRATEGY

Before you join the hordes of social media neophytes who dive into the medium with no method in the madness, it’s important to step back and create an overarching social media strategy into which all of your social media initiatives tie, including a plan for each social media outlet (Twitter, YouTube, LinkedIn, Facebook, etc.). While this might sound like a daunting task, it’s as easy as 1-2-3: 

  1. Objective – What is it that you’re looking to accomplish by employing this specific tool or medium in your social media outreach efforts? Why do you feel this is an appropriate use of your resources? (Chances are it is – it’s just vital to understand the specifics of why before “running with scissors,” so to speak.)
  2. Audience – Who is it that you expect to reach by using this social media channel? What are their concerns? If you cater to a varied audience, then it may be wise to create multiple presences in the mediums to speak to those niche customer concerns. What interests a 30-something soccer mom likely will not be the same as what worries a 20-something professional, a middle-aged executive, or a “silver surfer” grandmother.
  3. Content – How are you planning to use this medium of communication? The “how” varies widely by channels. YouTube is wonderful for visual storytelling, while Twitter is preferable for interacting with individuals. Facebook is a great way to spread information to your core audience and to build a platform through which they can interact with one another. A company or CEO blog is a wonderful way to let the company’s personality shine and to discuss the latest happenings. Each medium has its own strengths and weaknesses, so it’s advised to get into the nitty-gritty details of what you plan to broadcast so that you select the channel that will best meet those content needs.

 
Armed with this simple-yet-specific strategy, you’ll be able to understand – and to explain to others – why each medium works for your plan and to decide which to ramp up first. Social media channels are nothing more than a new, online way of communicating and broadcasting information. By understanding how each plays into your plan – and how they interact and overlap with one another – you’ll be able to build a cohesive strategy that gets real results. 

PLANNING A WINNING SOCIAL MEDIA STRATEGY

Before you join the hordes of social media neophytes who dive into the medium with no method in the madness, it’s important to step back and create an overarching social media strategy into which all of your social media initiatives tie, including a plan for each social media outlet (Twitter, YouTube, LinkedIn, Facebook, etc.). While this might sound like a daunting task, it’s as easy as 1-2-3: 

  1. Objective – What is it that you’re looking to accomplish by employing this specific tool or medium in your social media outreach efforts? Why do you feel this is an appropriate use of your resources? (Chances are it is – it’s just vital to understand the specifics of why before “running with scissors,” so to speak.)
  2. Audience – Who is it that you expect to reach by using this social media channel? What are their concerns? If you cater to a varied audience, then it may be wise to create multiple presences in the mediums to speak to those niche customer concerns. What interests a 30-something soccer mom likely will not be the same as what worries a 20-something professional, a middle-aged executive, or a “silver surfer” grandmother.
  3. Content – How are you planning to use this medium of communication? The “how” varies widely by channels. YouTube is wonderful for visual storytelling, while Twitter is preferable for interacting with individuals. Facebook is a great way to spread information to your core audience and to build a platform through which they can interact with one another. A company or CEO blog is a wonderful way to let the company’s personality shine and to discuss the latest happenings. Each medium has its own strengths and weaknesses, so it’s advised to get into the nitty-gritty details of what you plan to broadcast so that you select the channel that will best meet those content needs.

 
Armed with this simple-yet-specific strategy, you’ll be able to understand – and to explain to others – why each medium works for your plan and to decide which to ramp up first. Social media channels are nothing more than a new, online way of communicating and broadcasting information. By understanding how each plays into your plan – and how they interact and overlap with one another – you’ll be able to build a cohesive strategy that gets real results. 

PLANNING A WINNING SOCIAL MEDIA STRATEGY

Before you join the hordes of social media neophytes who dive into the medium with no method in the madness, it’s important to step back and create an overarching social media strategy into which all of your social media initiatives tie, including a plan for each social media outlet (Twitter, YouTube, LinkedIn, Facebook, etc.). While this might sound like a daunting task, it’s as easy as 1-2-3: 

  1. Objective – What is it that you’re looking to accomplish by employing this specific tool or medium in your social media outreach efforts? Why do you feel this is an appropriate use of your resources? (Chances are it is – it’s just vital to understand the specifics of why before “running with scissors,” so to speak.)
  2. Audience – Who is it that you expect to reach by using this social media channel? What are their concerns? If you cater to a varied audience, then it may be wise to create multiple presences in the mediums to speak to those niche customer concerns. What interests a 30-something soccer mom likely will not be the same as what worries a 20-something professional, a middle-aged executive, or a “silver surfer” grandmother.
  3. Content – How are you planning to use this medium of communication? The “how” varies widely by channels. YouTube is wonderful for visual storytelling, while Twitter is preferable for interacting with individuals. Facebook is a great way to spread information to your core audience and to build a platform through which they can interact with one another. A company or CEO blog is a wonderful way to let the company’s personality shine and to discuss the latest happenings. Each medium has its own strengths and weaknesses, so it’s advised to get into the nitty-gritty details of what you plan to broadcast so that you select the channel that will best meet those content needs.

 
Armed with this simple-yet-specific strategy, you’ll be able to understand – and to explain to others – why each medium works for your plan and to decide which to ramp up first. Social media channels are nothing more than a new, online way of communicating and broadcasting information. By understanding how each plays into your plan – and how they interact and overlap with one another – you’ll be able to build a cohesive strategy that gets real results. 

If you’re a current Gogiro San Diego customer, or would like to be, come join the conversation in our LinkedIn User Group. You might even find some LinkedIn exclusive promotions. 

You’ve probably noticed us talking about the false, free offers circulating around the technology and freemium industries. Furthermore, you’ve probably noticed that we don’t support it. Well, it’s time for us to put our money where our mouth is, and provide you with something that is TRULY free.   

Just go to Gogiro.com/SanDiego for a FREE evaluation of your website presence and online marketing opportunities, including a detailed action proposal. We’ll give you a call to review our feedback, then e-mail you a copy of the evaluation to keep. No contracts, requirements, or pressure. We forgot to mention the most important part: NO CREDIT CARDS. Not only are we offering it for free, anyone can do this, any time they’d like. There are no expiration dates on this offer.

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This is how you’ll feel when Gogiro San Diego offers something Free. 

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When the Gogiro San Diego team offers something for free, it’s just that, FREE! Be on the lookout for No-Strings-Attached Promotions from Gogiro San Diego.

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