What does the word “Free” mean to you? Our team has been pondering that question for a couple weeks now. First things first, we checked the dictionary and found the two main definitions:                                 Adjective: “Not under the control or in the power of another; able to act or be done as one wishes. “
Adverb: “Without cost or payment.”  

Whether it’s the newest Tech Startup, or Industry giants such as Amazon and NetFlix, everyone seems to be offering one of their services on a “Free” trial basis. Some are for a week, some are for 14 days, some are for a month, but NONE (that we’ve seen) are truly free. For example, NetFlix offers you their service for one month, without having to pay. BUT, they collect your credit card number so that they can charge it $7.99 on a monthly basis if you don’t cancel within 30 days. Is that Free? Check the definitions above, and I think you’ll find that their offer isn’t exactly free.    

At Gogiro, when we put out a promotion offering Free ANYTHING, it means that you can keep it. Don’t be fooled by the False-Free-Offers, and put your credit card away.  

Cheers,  

Gogiro San Diego

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