Frequently Asked Questions

What is a retargeting or a remarketing campaign?

For anyone who visits your website, ads will continue to show to them (and only them) for the next 30 days. Ads will show using Google’s banner ad network, or Facebooks. Remarketing targets people who have shown interest in your business already and is a proven method of increasing campaign ROI.

How does the Lead Generation Funnel work?

Gogiro manages your pay-per-click advertising budget and helps you achieve higher ROI. We create a lead conversion landing page and implement multi-variant A/B testing for continuous improvement. Your advertising and website traffic is funneled to this lead generation page and results are reported to you.

How long does it usually take to start seeing more visitors?

Generally speaking, you should start seeing improved results within 1 month of starting our service. There is a long checklist of items we go through that will immediately impact the performance of your website. When we target a new search term to come up high for, generally websites that have been around for a long time, and known to have good authority on their subject matter (we can test that for you), will help to make sure new content comes up in search quicker. If you have a new website, we help you build your authority in a particular subject matter that will stay with your site long term.

How do you help our website gain rankings?

There is no magic or tricks involved with what we are doing for you. We simply ensure your website has the best chances to succeed in being found through search. To achieve a prominent position, we implement many techniques, such as the following:

  1. Understanding search trends and patterns to do with your business and industry
  2. Ensure your offer is clearly communicated, and aligned to what people are looking for
  3. Making sure your website performs above industry standards for speed, errors, syntax, mobile responsiveness and so on.
  4. Ensuring your business listings online are all accurate, verified, and synchronized with the major data aggregators used by Google, Apple and Bing
  5. We help your business to become recognized online as an authority in your industry through creating unique, valuable content that is distributed online.
  6. We monitor stats and compare performance against competition, enabling better decisions to gain a strategic share of traffic / prospects
How do video’s help with my rankings?

Youtube is one of the highest traffic sites in the world, and relevant videos will come up on both Google and Youtube searches, whereas websites only come up on Google. It is very easy these days to create a quick video using your smart phone. Gogiro can take your clips and edit them into something that can be used online. If you are able to share some tips or answer common questions through a video, this information is valuable to people searching online. Gogiro takes that video and optimize it in a way to be found. If you have lots of video content today, contact Gogiro to help you make the best use of it.

Why You Should Always Use the Latest Version of WordPress

1. Security

Security is arguably the most important reason why you should keep your WordPress website up to date.

2. Cool New Features

Each major WordPress release comes with new features and changes to the software. For example, WordPress 4.0 came with improved plugin install experience, 4.1 introduced inline image editing, and 4.2 came with faster plugin updates.

3. Speed

WordPress developers are always trying to make things faster. Each new release comes with several performance improvements that makes WordPress run faster and more efficient.

4. Compatibility (or NOT)

Often plugin and theme developers coordinate their updates with major WordPress releases to ensure they’re taking advantage of newly available features and enhancements.

Why update WordPress, plugins, and themes?

Increase security

Updates to WordPress plugins, and themes often increase security by patching vulnerabilities and strengthening against attacks. To reduce the risk of your site being hacked or compromised in some other way, update!

Fix bugs

Updates to WordPress core, plugins, and themes often fix bugs that were discovered in previous versions. To get the fixed version, update!

Add features and functionality

Updates to WordPress plugins, and themes often add new features and functionality. To take advantage of them, update!

What is a responsive WordPress theme?
A responsive WordPress theme smoothly adjusts its layout based on the screen size and resolution. Responsive themes offer better readability and usability on smaller screens such as smart phones. It also prevents you from creating a device specific mobile version.
What is mobile responsive design?
A responsive website automatically changes to fit the device you’re reading it on. Typically there have been four general screen sizes that responsive design has been aimed at: the widescreen desktop monitor, the smaller desktop (or laptop), the tablet and the mobile phone.
What is WordPress?

WordPress is web publishing software you can use to create your own website or blog. Since it was released in 2003, WordPress has become one of the most popular web publishing platforms. Today it powers nearly 30 percent of the entire web — from hobby blogs to some of the biggest news sites online.

What does Shopify do?

Shopify is a complete ecommerce solution that allows you to set up an online store to sell your goods. It lets you organize your products, customize your storefront, accept credit card payments, track and respond to orders.

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