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Facebook hoaxes seem to run in cycles where they re-appear again every nine months. Here are some of the more common scams, and the truth behind them.

How much time should you be spending on social media marketing, and how should you allocate that time? 

Twitter recently launched a new app called ‘Engage’ to make is easier for users to evaluate their analytics and make the appropriate strategic adjustments.

How will Facebook's latest algorithm change impact on marketers? Contributor Steve Baldwin provides his insights in this post.

While there's no definitive 'better' option when comparing SEO and Facebook marketing, this infographic from Boostlikes does provide some interesting comparative measures to consider.

In a new 'Social Zoom Factor' podcast, Pam Moore discusses the truth about Facebook advertising, and what people need to know to truly maximize their Facebook ad efforts.

What can fashion analysis in social media tell us about ourselves?

Here are five tips and an infographic to help you understand the value of video marketing for your brand - and how to make best use of the option.

Facebook has announced a new News Feed update, this time aimed at boosting the reach of personal updates, which will have an impact on brand Pages.

Facebook has announced a re-design of their Like button and two new Chrome extensions aimed at facilitating more engagement with web content.