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The most successful calls to action encourage user response because they're shaped by leading behavioral science. 

The team at Ghergich & Co recently teamed up with Salesforce Canada to create this new infographic on how to use Facebook Audience Insights to get a clearer view [...]

Maybe you've mastered the functionality of selling stuff online, but if you're not constantly seeking CRO improvements to your website, it's pretty safe to say you're losing sales [...]

In a new Social Business Engine podcast, Bernie Borges speaks with Andrew Spoeth, Head of Social Media at CA Technologies.

A recent partnership between a national nonprofit and an analytics company speaks volumes about how nonprofits can, and should, use analytics to better inform audience engagement.

Which brands generated the most engagement on Instagram last week? Shareablee has the data. 

Snapchat has announced a range of new ad options that look set to elevate it's revenue potential, whilst also making it a much more important consideration for marketers.

Microsoft has announced that it is acquiring LinkedIn in a deal that will have significant implications for both companies. How will it change LinkedIn? Here are some possibilities.

Recent acquisitions and staffing moves suggest that Snapchat is working on a range of new tools and options, including, possibly, their own smart glasses.

If you're suffering from poor conversion rates or a lack of repeat orders, it may just be that your eCommerce store is losing more money than you imagined.