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Looking to maximize your paid Facebook campaigns? here are six tips to consider in your process.

Instagram has released a range of updates recently. In addition to a new logo and color scheme, they're also updating and adding to their business tools as [...]

Since email subscribers have a higher chance to become returning visitors - and eventually customers - measuring and improving your ECR is an important first step to increasing customer [...]

When attuned to the right signals, social media marketers can assess opportunities and gain competitive advantages to grow their brand’s audience and influence. 

Twitter has unveiled a new look for it's Android app, with new top bar navigation and side-to-side swipe motion to access features.

Snapchat has unveiled a revamp of their Discover section, providing a boost to publishers and publisher content on the platform. 

Over time, Facebook’s had no shortage of challengers - but none seems to have freaked Zuck and Co out quite as much as Snapchat.

There's a lot of debate around the merit of paying to access an audience and how effective this is. Until you step back and really understand what influencer marketing is…

Facebook has released the results of a new study incorporating the responses of more than 1,700 female beauty buyers in the US, examining how social and online connectivity has changed their [...]

In a new episode of The Social Business Engine podcast, Bernie Borges speaks with Stacey Jaffe, their Managing Director of Social Media and Paid Ads at Teach For America.