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Is social media a valuable tool for predicting the outcomes of elections? In a new 'Social Advocacy and Politics' post, Alan Rosenblatt investigates.

While having a huge budget will help in your content efforts, you can create great, impactful posts without spending a heap. Here are some tips. 

According to a recent study of over 3,000 Facebook Pages, conducted by SocialFlow, publishers on Facebook have seen a pretty dramatic drop in organic reach over the last couple of [...]

Nike recently launched a new "NikeLab x Football Nouveau" collection, designed by fashion identity Oliver Rousteing. What's been the response on social? LocalSpeak have ran [...]

Facebook's announced a new partnership with gaming company Blizzard to attract more gamers and gaming content to the platform - a move which could reap big benefits.

Looking to add Instagram into your social media marketing mix? Here are some key tips on how to create Instagram ads and maximize their performance. 

"Social media strategy is a vital part of your digital marketing efforts, but it needs to be recognized for what it is - a component of your overall marketing strategy."

Done right, social media automation can deliver massive benefits in time saved and efficiency gained. But 'done right' is the key qualifer. 

In a new episode of the 'All the Social Ladies' Podcast, Carrie Kerpen speaks with Alex Nicholson, Director of Social Media at Pegasystems.

Have you ever wondered why you’re being targeted with certain ads on Facebook? There's a way you can find out, with Facebook's 'Ad Preferences' panel listing all the things the algorithm [...]