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What are the ingredients of truly great, resonant written content? In this post, contributor Barry Feldman runs through 14 essentials.

Google's new expanded text ads include an opportunity for marketers to include more characters for the first time since the Adwords launch.

Facebook have released their latest monthly look at the topics generating the most discussion across both Facebook itself and Instagram.

LinkedIn recently re-vamped their mobile app, improving the functionality and user-experience. This post looks at how to make best use of the app's various features. 

Facebook has released its latest ‘Topics to Watch’ reports, highlighting the subjects gaining the most traction in terms of mention volume across The Social Network.

So what does Microsoft's acquisition of LinkedIn mean for the average LinkedIn user - and why did Microsoft buy the social network at all? 

Instagram, like all social networks, has it's own, unique guidelines and best practices. Here are some tips to help you maximize your brand presence on the platform.  

Are you considering using live-streaming video for your brand? To help get you on your way, here are some tips for using Facebook Live to best effect. 

With Facebook organic reach declining, the need to find creative ways to boost your audience exposure is greater than ever. Here are some tips. 

The basic structure of nonprofits - member-based, donation-backed, humanitarian-focused - provides a unique opportunity to put social media to good use.