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So if you can’t use Olympic hashtags to tap into the flood of social media discussion around the Games, what can you do?

Millennials now hold more purchasing power than any other generation, and as such, it's important that brands work to understand what appeals to this demographic

Social media marketing tools can make your life a lot easier - here are three worth considering.

American designer Christian Siriano is shaking things up in fashion, as reflected in the social media discussion around his most recent creations. 

Reddit's looking open up it's ad options through new 'Sponsored Posts', which will better enable brands to tap into the on-platform discussion.

To get a better handle on the opportunities of influencer marketing, Tapfluence recently commissioned Altimeter to conduct a study of more than 1,700 [...]

What social media marketing lessons can we learn from the massive success of Pokemon GO? Contributor Jordan Kasteler examines.

Here are 45 need to know content marketing stats for 2016.

A new study has shown more brands are using emoji in their marketing messages - but how are consumers responding to them?

One of the keys to Pinterest success is creating taller images that stand out more in the Pinterest feed.