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Snapchat is reportedly working on a new ad delivery process that would use image recognition to serve users relevant ad content. 

Hampton Creek, a company which makes egg alternative food products, it succeeding in digital marketing despite not taking a traditional, website lead approach.

A loyalty program is a great way to nurture current customers and increase sales, and social media can be a great companion tool for such an initiative.

Facebook's released its latest "Topics to Watch" report, which shows that discussions about biology, photomontage and shrimp are gaining momentum on The Social Network.

After you've written your blog post, the real work begins - here's a list of 11 crucial content distribution tips to help boost the reach of your work.

There’s a couple of interesting updates in the works at Facebook which have the potential to provide a whole new way to communicate your messages on the platform and gain more [...]

Much like the debut of the internet or the smartphone, technological advancements have placed society on the verge of another seismic shift - virtual reality is coming.

Facebook CEO Mark Zuckerberg envisions that Facebook will soon be totally dominated by video content. And the data shows he's right - but what does that mean for your marketing efforts? 

With demand for social customer service on the rise, so too is demand for talented community managers.

Which fashion brands are the most loved on social? Contributor Candida McCollam examines the latest data.