Archives

In a new episode of the All the Social Ladies podcast, Carrie Kerpen speaks with Aleesha Smalls-Worthington from Iconix Brands Group.

Each social media platform is different, and the different reasons people log on to each need to be taken into account when posting. This updated infographic looks at the [...]

Social selling is not about selling. It’s about building relationships. This is an important distinction to make, as contributor Martin Jones explains in this post.

If you intend to humanize your brand and build affinity with your audience, your business should think seriously about starting an account on Snapchat.

Using Google Analytics properly makes you a far more effective digital marketer. This infographic outlines the key ways content marketers can utilize the tool.

To give brands a better understanding of the benefits and uses of their new business-specific additions, Instagram's released a new set of videos which examine the details of how [...]

In the modern age, individuals need to market themselves in the same way that marketers market their brand. Here are three tips on how.

As with all social platforms, there are a number of rumors about what works and doesn't on Pinterest. We're here to set the record straight.

Facebook's racking pixel can provide a heap of insight into how people interact with both your website and your Facebook ads. Here's how to set it up and use it.

Pokemon GO has taken the world by storm - but how can your organization use the massive interest in the app to advantage?