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Instagram has announced some new updates to their ad CTA buttons to help maximize their impact.

Twitter's announced a new set of customer service focused tools to help brands better connect with users.

Like a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit. For LinkedIn, [...]

Snapchat's looking to add in a range of new ad targeting options to help marketers make the most of the platform. 

Pinterest has released a new infographic looking at usage patterns in the lead up to the festive season, and how marketers can use them to advantage.  

With social media enabling greater connection, many brands are turning away from expensive celebrity endorsements to court the influence of “microinfluencers” instead.

Google just gave webmasters an unmistakably direct reason to upgrade their pages to Accelerated Mobile Pages (AMP) format as soon as possible.

Community building is something that's built into our DNA, but a successful community requires a few key elements to thrive.

In a new Social Zoom Factor podcast, Pam Moore looks at Pinterest for Business and how brands can make the most of the platform.

With social media highlighting where audience attention lies, journalists are often getting caught up in speculation as opposed to fact.