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Periscope has today released version 1.7 of their iOS app, adding in several new, interesting features to enhance the live-streaming experience.

Using music, posting photos and running contests on social can all come with significant legal considerations.

If you're managing social media for a brand, you're going to have to deal with negativity at some point. Here are some tips to help lessen the impact. 

Knowing what your constituents think is useful to the work that your organization does now. And knowing what your potential constituents think will help you to grow.

Comedy is one of the most effective ways to create a resonant brand message. Here are ten examples of brands that have used comedy to great effect.

In a new "Social Zoom Factor" podcast, Pam Moore looks at how brands can ensure they stay focused on the right metrics for social marketing success.

Creating your own podcast is hard, but here are ten key success tips from contributor James Altucher.

Twitter will reportedly release their expemptions to their 140-character limit next week. 

Twitter have quietly announced two new updates to help build live-stream viewership and get more out of TweetDeck.

Facebook has unveiled a range of improvements to their Messenger for Business options with the release of Messenger Platform 1.2.