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Are you making the most of Twitter? In this post, contributor Brian Fanzo offers six tips to help you get more out of your Twitter experience.

Here are five brands that have truly mastered their use of social platforms, generating significant exposure and reach as a result.

Here are five new, smaller social media updates, most currently in test phase, that you need to know about.

With video content becoming more popular, more retailers are tapping into the trend. Here are four great examples.

Millennials are one of the most influential groups online, and that influence is only set to grow. For this reason, many brands are keen to maximize their Millennial appeal [...]

Facebook recently conducted a study into how people use Instagram and Facebook to plan their weddings - and how marketers can tap into that flow.

User-generated content can provide you with great material to share, though there are some key rules and tips you need to keep in mind.

User-generated content can provide you with great material to share, though there are some key rules and tips you need to keep in mind.

Genuine product recommendations from normal people can be significantly more persuasive than marketing copy, and you can use that to advantage.

Dealing with a social media crisis is difficult, but with some preparation and planning, you can avoid it becoming a more significant concern.