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Google has released it's new messaging app, Allo, which has a range of unique features. But will those new tools be enough to make it a success?

With the functionalities of Snapchat and Instagram now merging into similar territory, it's important to consider which content approach is most relevant to your message.

Are you using Twitter to it's full potential? Here are ten tips to help boost your brand's Twitter engagement.

Here are 50 key tips to improve your business blogging process, via contributor Barry Feldman.

In a new "Social Zoom Factor" podcast, Pam Moore looks at the key skills required to succeed in social media marketing.

Creating great visuals is about building an emotional connection. In this post, contributor Bob Carver looks at some simple ways to do just that.

Social media offers a whole range of opportunities for brands. But in order to capitalize on them, you need to develop a strategy.

Facebook's introduced a new ad option to help advertisers drive in-store sales by only highlighting products available at their nearest location.

Instagram has announced that all users will now be able to save drafts of their works in progress.

Twitter UK has conducted new study into what consumers expect from brands in terms of customer service on the platform.