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Here are five new or in test mode social platform features you need to know about. 

No brand wants to find themselves caught up in a social media crisis, but every brand needs to be prepared for it.

Growing your social media following is an important part of the overall social marketing process. 

This infographic outlines how to make your own WordPress website, which is one of the easiest ways to get your business online. 

LinkedIn has once again done a revamp to the user interface and you’ll want to understand what’s new and what, exactly, has been changed.

If you haven't experience real benefits from your social media efforts as yet, you could be making one, or several, of these costly mistakes. 

What are the key differences brands need to be aware of when marketing to Millennial consumers? Contributor Martin Cox explains in this post.

At the recent Advertising Week conference, a panel discussed the importance of authenticity in influencer marketing programs. Here are their key lessons.

In a new episode of the 'All the Social Ladies' podcast, Carrie Kerpen speaks with Julie DeLoca, head of LOCA Marketing.

This infographic outlines how people can best utilize Instagram to help attendees participate in their wedding ceremony.