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Pinterest has released a new infographic outlining some key holiday season trends and stats for marketers to consider.

With the 2016 US Presidential Election looming, here are some tips on how to use social media to better inform your understanding of the candidates.

Still not convinced about the potential of Twitter as a business platform? This infographic outlines the key data you need to know.

While many brands are hesitant to have their leaders on social, the benefits can be significant.

Halloween provides a perfect opportunity to get your audience to talk about and engage with your brand.

With search engines moving more towards conversation queries, search marketers need to up their game to find relevant keywords and phrases.

 If you're mulling over how you can translate your brand into Snaps, this overview might be just the thing you need to make that decision.

Click fraud is a major problem in online advertising, but there are ways to protects yourself against it.

Do you have your holiday campaigns locked in? If not, here are some last minute ideas you can use to boost your brand efforts.

In a new "Social Zoom Factor" podcast, Pam Moore provides some key tips on how to make your tweets more relatable.