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Here’s what you need to know to get started with Facebook Lead Ads for B2B.

While most brands realize the potential of LinkedIn, not all of them are tapping into it - following these notes may help underline the case as to why you need to be on it, and how to use [...]

What can a white paper do for your organization? It can leverage thought leadership and show expertise. It can help build relationships. It can inform and persuade prospective advocates, members, [...]

In a new "Social Zoom Factor" podcast, Pam Moore examines the concept of thought leadership, and how social can be used to build your, or your brand's, profile

Fact-checking has become a key issue of the 2016 Presidential Election race, with social platforms playing a key part.

Here are five tips on how you can use LinkedIn to boost exposure for your local business.

Here are five new social platform features/options, either recently made available or in trial mode, that you need to be aware of

Looking to get more out of your Twitter efforts? Here are 20 key tips from contributor Barry Feldman.

Not sure how your brand can utilize Snapchat? Here are eight tips to get you thinking. 

This new infographic from Shutterstock illustrates “The Top Ten Trends Shaping the Future of Imagery" based on user trends.