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When done right, Facebook ads can deliver amazing results - here's a step-by-step guide on how to get started.

Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars.

Here at Social Media Today we are committed to bringing our readers fresh ideas from the greatest minds in Social Media. The Ask SMT series brings our influencers together to explores questions [...]

Today we'll look at 5 lessons you can learn about optimizing your Facebook page directly from the Mount Olympus of marketing, Red Bull.

If you haven’t yet integrated digital marketing into your marketing mix for your business, it’s time to adapt - here are four tips to get you started.

In a new episode of the 'All the Social Ladies' podcast, Carrie Kerpen speaks with  Amanda Brinkman, Chief Brand and Communications Officer at Deluxe.

Social media marketing can be great for creating an online brand presence and keeping in touch with your loyal customers. But how important is social media marketing really?  

In spite of what some may think, the life of a true professional social media manager involves much more than messing around on social platforms all day long. 

We don't want any of our readers to miss out on some of the most popular pieces each month and with that in mind here are the top 5 posts on Social Media Today for September!

OpenMarket recently conducted a survey of more than 500 Millennials to get their perspectives on messaging and how they feel about brands contacted them via text.