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Live-streaming continues to rise, and the recent Presidential debates gave live providers a powerful showcase.

Do Facebook's recently introduced Preferred Audience tools help increase post reach? Here's what Harvard Medical School found. 

Developing an effective brand identity is important in all forms of marketing - here are some tips on how to do it.

Everyone knows about Facebook Messenger and WhatsApp but the story of messenger apps doesn’t stop there. Messaging apps have been extremely popular in Asian markets and two of the [...]

A new report has highlighted the latest hashtag best practices, with longer tags performing well. 

A recent study found that most content published online generates little to no results. In this post, Barry Feldman outlines what he thinks the problem is, and how to solve it.

Twitter’s UK arm has put together a couple of interesting graphs that examine overall tweet volumes from the 2015 holiday season.

Content curation is an important and valuable tool for your online marketing efforts, but it should never take on the most prominent role in your process. Here's why.

Content marketing inevitably requires editing. And even if English grammar isn't your focus, you can still become a great editor - here are some tips.

How can you use social media to boost customer loyalty? Karen Yankovich provides seven tips in this post.