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In a new episode of the Social Zoom Factor podcast, Pam Moore offers tips and advice on how to create great, original content - and why that's important. 

Facebook is adding new features to Instant Articles to make them a more attractive option for publishers.

Knowing your audience is critical to maximizing the success of your marketing efforts. Here are three free tools that can help. 

With billions of messages and articles are shared on the web every day, how do you sort through the social noise and identify relevant discussions about your company, products [...]

In a new episode of the Social Business Engine podcast, Bernie Borges speaks with Elly Deutch, Global Social Campaign & Advocacy Manager at McDonald’s

Reddit can be a great source of information for any brand. Here's an overview of how to use the platform for marketing/research purposes.

Publishers are responding to Facebook reach reductions by putting more effort into other areas, like SEO.

Social media is a 'social' platform, so you need to engage to make the most of it's potential. Here are some ways to help boost your brand's engagement on social. 

LinkedIn is rolling out a new structure for their endorsements feature to make them more accurate and more relevant - which also plays into the platform's wider strategic direction.

Facebook has unveiled new tools to help boost word-of-mouth recommendations and enable users to take immediate action on those tips.