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Google has released a new guide to Thanksgiving, based on Google Trends and Maps data.

The consumer purchase process has changed, and influencers now play a much bigger role in boosting your brand message.

Facebook has announced new analytics for Messenger Bots and a text of Rooms for Messenger group conversations.

For brands, social media could become a true challenger to television to reach and engage audiences.

Facebook’s testing out a new set of ad targeting options which could have significant impacts on the way you focus your Facebook ad campaigns.

Why aren't your readers sticking around and reading through all of your content? Here are five potential mis-steps to avoid.

Emojis are everywhere these days, but what do they actually mean, in psychological terms?

While there are always new tools and platforms, it doesn't always pay to jump onto the latest thing.

Before reaching out to an agency to handle your digital strategy, step back and consider the benefits that your brand can enjoy by keeping social in-house.