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Tracking your offline conversions is a crucial element of your digital marketing strategy.

In a new episode of the 'All the Social Ladies' podcast, Carrie Kerpen speaks to Ashley Cook, senior creative producer at BuzzFeed.com

Instagram is reportedly looking to add ad content into Stories. 

Facebook's looking to ad mid-roll video ads, providing more incentive for publishers to post video content. 

If you're seeking inspiration for your 2017 campaigns, here are two examples of campaigns that worked in 2016.

Looking to get started on YouTube? Here are some key tips for starting out on the platform. 

Social media listening can be a great way to tune in to your audience and refine your outreach accordingly.

Your LinkedIn profile photo is usually the first (and sometimes only) chance you have to impress a potential client or customer.

Here are some key yips on helping boost your personal brand in 2017.

There are more than 500 million tweets sent every day - surely some of them are of value to your business.