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A new study on social media engagement has found that highly engaging posts have the greatest impact on consumer spending.

This new infographic from SalesForce looks at some of the key considerations for allocating your social media marketing budget.

YouTube has announced the expansion of their mobile live-streaming option and their new Super Chat feature.

To understand the benefits of social media marketing, you have to consider the media consumption habits of the modern user.

LinkedIn has created a new infographic which compares the key content elements to the ingredients of a sandwich.

For businesses looking to gain exposure, guest posts can provide the perfect boost to their content marketing strategy.

Twitter chats can be a great way to gain exposure and connect with potential clients. 

Leading social media management platform Hootsuite has acquired social ads platform AdEspresso to beef up its service.

Facebook has added the capacity to use animated GIFs in Facebook ads.

Twitter is rolling out a new set of tools to combat trolls and abuse on the platform.