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Competitive analysis is hugely valuable, but there are a lot of elements to consider. Here are some tools and guides to help. 

Influencer marketing is on the rise, with more businesses looking to make investment in influencer programs in 2017.

In this post, contributor Randy Milanovic examines why established marketers often struggle to maintain inbound strategies.  

Influencer marketing is on the rise, so how can you become an influencer yourself and maximize the benefits?

This infographic outlines all the must-have features for a successful local business website.

Your Facebook app is about to get noisier, with Facebook videos switching to 'sound on' be default.

A new report has shown that the majority of Snapchat users skip ad content on the platform, adding the challenges facing Snap Inc.

Emojis can be an effective way to boost your marketing efforts - when used well. 

A new report shows people are sharing fewer personal updates on Facebook, but personal updates are generating more engagement.

Human-centric marketing is here to stay, and if you don’t find ways to make your customers feel special and validated, you'll lose them to a company that does.