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Facebook is reportedly looking to add Messenger bot access into group chats, which could be a big opportunity for brands.

This infographic provide an overview of all the essential elements of a live tweeting strategy.

Facebook is expanding access to their Branded Content post tags to improve ad transparency.

Are you using retargeting in your social media marketing process? Here are some good reasons why you should.

A new study has provided some benchmarks on average Facebook ad performance.

Facebook groups may not be the best place to push your marketing messages, but there are other options to consider.

Facebook targeting can help you hone in on just the right audience. Here are some targeting metrics worth considering.

Twitter has unveiled it's new @replies system - and not everyone's happy with the updated process.

Facebook is testing an alternate, topic-based News Feed, which could prove beneficial for marketers.

Periscope has added some new analytics tools and functions to help broadcasters maximize their opportunities.