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Customer experience was a key theme that permeated throughout Social Media Marketing World 2017.

United has been embroiled in another social media crisis - so what could they have done to avoid it? Contributor David Amerland provides his insight. 

With the advent of social media, traditional marketing approaches need to change.

LinkedIn has produced a new infograohic outlining some key data on the U.S. Consumer Electronics, Software, and Hardware space.

Why do customers complain - and what can brands do to improve their response efforts? Corra conducted a study to find out. 

Here are some quick, easy measures you can implement to improve your website's lead generation power.

Here are some key tips on how to increase customer engagement and brand perception with your communications. 

Facebook is giving selected users the ability to post GIFs in comments as part of a new test.

By scheduling your Instagram content, you can facilitate more flexibility in your workflow.

To get an accurate count of a YouTube ad’s conversion, you need to acquaint yourself with VTR.