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"Marketers that are able to tap into their audiences emotions are the ones that will best establish long-term brand loyalty"  

Facebook video can be a great option for boosting your brand presence - here are some tips on how to use it. 

This infographic highlights some of the main social media headlines throughout 2016 and early 2017.

In a new 'Social Zoom Factor' podcast, Pam Moore provides some key tips on how to get your social media marketing budget approved.

Does social media impact on your SEO efforts? It's complicated.

In a new 'Social Business Engine' podcast, Bernie Borges speaks with Joe Cothrel, Chief Community Officer at Lithium Technologies

Both Twitter and Facebook are trying out a couple of minor presentation tweaks in their apps.

Trying to get your message in front of those key business contacts? Contributor Bryan Kramer explains techniques on how to get a meeting with anyone.

Apple devices support a range of advanced e-mail presentation techniques, making them a key focus for email marketers.

Twitter has published a new list of tips for maximizing your live-stream content efforts.