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A recent survey found that marketers are not generating the results they want from Snapchat. Here are some key reason why that could be.

Virtual assistant tools are on the rise, and that could have a major impact on how people search for and discover new products in future.

With Reactions on Facebook posts now weighted more heavily than Likes, here are some tips on how to inspire more Reactions from your audience.

Twitter remains a key platform to consider within your social media marketing plans - here are some tips on how to do so effectively.

Here are five key tips to help maximize your Instagram marketing efforts.

Here are four ways that influencer marketing can help boost your content efforts.

Facebook is expanding the test pool for its next big Snapchat clone - Stories within the main Facebook app.

Inbound marketing and content marketing are not the same. Contributor Bob Carver explains in this post.

Facebook has released its latest 'Topics to Watch' report, highlighting key trends gaining momentum across The Social Network. 

Here are some great examples of how big brands approach customer social care - and what you can learn from them.