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Contributor Barry Feldman outlines ten effective ways to measure the effectiveness of your content efforts.

Here's a listing of some of the best social media monitoring tools available on the market.

Twitter has added a new 'Requests' inbox to better filter incoming messages.

Repurposing your social media content is essential to maximizing your creation efforts.

Facebook has released it's latest 'Topics to Watch' report, which highlights the key subjects gaining traction across The Social Network.

The skills and endorsements listed on your LinkedIn profile are crucial to improving your discoverability on the platform. 

Which video platform is best for your online marketing efforts? Here's a listing of the pros and cons of each.

A brand style guide ensures consistency across platforms, helping establish your brand.

In a new 'Focus on Customer Service' podcast, Dan Gingiss speaks with Joey Coleman, a customer experience expert and keynote speaker.

While new platforms generate buzz, Facebook continues to dominate the social landscape - which is important to note for marketers and publishers alike.