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Branded hashtag campaigns can be a great way to boost brand awareness - when they're done right. 

In a new podcast, contributor Pam Moore explores the differences between paid, earned and owned media.

Facebook's stepping up its efforts to combat misuse of their platform for politically motivated purposes.

Influencer markering offers a range of benefits worth consideration for your business. 

How can you utilize social media to improve your customer service and experience? Here are four ideas to get you started

As Facebook grows, it also becomes increasingly important for businesses to ensure their Facebook information is relevant and up to date.

You can now upload Instagram posts via the Instagram website, as opposed to only being possible through the app. 

Twitter has released a new set of tips and ideas for Mother's Day campaigns.

How and when should you reply to reviews online? Here's a guide to the various situations and what you should consider.

Here's a step-by-step guide to converting your website from HTTP to HTTPS, and an explanation of why this is important.