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'Growth hacking' is essentially using add on tactics to boost your performance. Here are some key tips that can help.  

In a new Social Business Engine podcast, Bernie Borges speaks with Melanie Deziel, founder of The Overlap League.

Color can play a big part in driving audience response - this infographic provides an overview of the psychology of color in branding.

Quora has opened up it's own self-serve ad platform, adding another consideration for social media marketers. 

Testimonials can have a big impact, and it's important you're utilizing them in optimal ways to maximize their benefits

Facebook has published a new report on beauty industry trends, which includes a range of key insights into evolving shopper behaviors.

In a new Social Zoom Factor podcast, Pam Moore looks at some key elements you need to keep in mind in your customer interactions. 

LinkedIn's search capacity gives you the ability to find relevant angles to start a new conversation, which could lead to future business opportunities.

Instagram has added some new features to their direct messaging option, and new objectives for Stories ads

Facebook has released a new infographic outlining how British users change their Facebook behavior in summer.