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Local businesses often fail to capitalize on opportunities by overlooking some simple marketing elements.

Facebook's advanced image recognition capacity provides a new way to research and connect with relevant audiences.

Here are sme quick and easy ways to use hashtags on Instagram to boost your on-platform efforts.

Research by Sprout Social shows that while witty comebacks might get attention, they might not necessarily get you more customers. 

There's much more to e-mail marketing automation than 'set it and forget it'.

Here are some tips on how to boost engagement with your branded Instagram presence.

Twitter's testing out a new live video showcase option in the main feed.

Your path towards building your own business starts with just one, single client. 

Influencer marketing is evolving beyond celebrities - and its important you understand the latest shifts and opportunities.

Establishing a consistent brand voice is a key element of developing a cohesive social media strategy.