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This infographic outlines how to make best use of Twitter analytics in order to maximize your tweet engagement.

This infographic provides some key email marketing tips to help ensure you're making the most of this valuable outreach option. 

Here are some key ways you can use the Facebook Pixel to maximize your on-platform marketing efforts.

Facebook Groups offer great opportunities for brand - when used right. Pam Moore explains in this new podcast.

In order to conduct an effective influencer marketing campaign, you need to ask the right questions when identifying potential talent. 

Here are some key tips to help make your visual elements stand out on social networks. 

Social media can actually help save you money, linking you to a range of resources and options. 

In a new 'Social Business Engine' podcast, Bernie Borges speaks with Stacey DePolo, Social Advocacy Manager at GoDaddy

influence.co has conducted a new study into Instagram influencer engagement rates and charges.

Which social media metrics should you be tracking? Here's an overview from contributor Nathan Mendenhall.