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Facebook's making GIFs in comments available to all users as part of celebrations to mark the 30th anniversary of the format. 

Facebook's making GIFs in comments available to all users as part of celebrations to mark the 30th anniversary of the format. 

Updating evergreen content can be a great tactic to boost traffic - but you do need a plan to ensure you maximize such efforts.

Facebook has released a new post outlining how they're working to address key questions about the platform's societal influence. 

This new infographic outlines some of the key social media missteps brands need to avoid in 2017.

In a new Social Zoom Factor podcast, Pam Moore discusses the key elements of successful hashtag use.

Here are some of the ways brands are utilizing social platforms to boost their recruitment process.

Reading your work out loud is a great way to detect flaws and errors, and improve your copy.

An effective influencer campaign can help you grow your social following, increase brand awareness, and generate leads and sales.

Twitter has unveiled a re-design of their apps, including several functional changes.