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A feature that marketers have long been waiting for on Instagram is finally rolling out to the public.  

Facebook Live is generating tons of engagement on newsfeeds -- and brands are taking notice. Here's how you can use Facebook Live to increase engagement amongst your followers.

By definition, brand loyalty is the tendency of some consumers to continue buying one brand of goods rather than from competing brands. Here are some tips on how to build a loyal brand [...]

Here are five reasons why it is better to grow your email list organically than to purchase a list from a service. 

In this episode of Social Business Engine, Bernie Borges interviews his co-founders at Vengreso.

In a new Social Zoom Factor podcast, Pam Moore looks at the many benefits of Google Analytics data, and how to use it to advantage.

What you say in images matters more than you might think - here are some tips on how to pick the best images to pair with your written content.

Snapchat versus Instagram Stories - which is better for your brand? Here's an overview of the key considerations.

This new tools enables you to convert text-based blog posts into video, which can help generate more engagement on social.