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Having a social media strategy is crucial if you're going to maximize your time, investment and effort. Here are seven core strategy tips. 

Native GIFs, Page listings on personal profiles, removal of link preview editing - these and more in our latest Facebook testing update.

What are the key metrics purpose-driven organizations need to track - and how can they do so? Here are some tips.

If you want to start your new business venture off on the right foot, you need to cover the essentials of communication.

Instagram has added the ability to reply to Stories content with a photo or video.

This new infographic outlines the key elements of a modern marketer - part artist and part scientist.

What's coming next for influencer marketing? Contributor Tom Ward offers some perspective.

Here are five key strategies agencies can utilize to help their clients build their digital marketing process - and get more reach. 

Facebook recently released a new insights option for Groups - here's an overview of how it works. 

Collecting and maintaining your customer data is becoming an increasingly important consideration. Here's why data collection is important, and what data you should be looking to collect.