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When handled correctly, Twitter can revolutionize your brand's customer service. Here are a few tips for personalizing your tweets to customers.

Here are some key tips on how to make connections with relevant influencers, and ensure they create the most engaging content for your brand.

This new infographic looks at the key elements of a great e-mail campaign to help you optimize your email marketing process. 

Are you aware of the importance of branding in your business - and how branding is much more than just a logo? Contributor Pam Moore explains in a new podcast.

Augmented reality and virtual reality technology often get thrown into the same basket - but they're not the same, as this infographic shows.

Here are some simple steps to help maximize your Pinterest presence.

This new infographic outlines some key, data-backed tips to help you put together a more effective social media marketing strategy.

In a new 'Social Business Engine' podcast, Bernie Borges speaks with Susan Etlinger, an industry analyst at Altimeter.

Here are seven tools that can help optimize your workflows to maximize performance.

This infographic outlines some of the key considerations of an effective eCommerce email marketing process, along with examples.