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Video marketing is on the rise, and explainer videos are fast becoming an essential consideration.

Here are some key tips and notes on how to improve your Twitter marketing strategy.

Here's a list of some great social media tools worth considering to help optimize your process. 

Infogrophics can be a great, engaging way to share your insights. Here are some tips on creating an effective infographic.

Google is introducing a new, personally relevant information feed into their app - and it may be the best of its kind available.

Social networks are all looking to create more TV-like content, which will mean new opportunities for advertisers.

LinkedIn is adding some new data options to help advertisers create more effective, focused campaigns. 

Facebook has announced that all Pages can now create linked Groups.

In a new Social Zoom Factor podcast, Pam Moore provides an in-depth overview on the principles of content marketing, and how to use it in your business.

LinkedIn has released a new trending topics listing which can help you get more visibility on the platform.