From Fake News to Fake Influencers: How Not to Get Burned With Influencer Marketing

I just read an article from Mediakix entitled ‘Are Fake Instagram Influencers Deceiving Brands?’ The company ran an experiment to see if it could create fake influencers that actually received solicitation from advertisers.

Not surprisingly, it succeeded – they created two profiles featured below and received ad offers from a swimsuit company, a national food and beverage company, an alcohol brand and others.