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Creating an effective social media marketing strategy requires focus in several key areas, as explained in this post from contributor Taylor Schaller.

When looking to leverage the power of customer reviews, which review platforms should SMBs be putting emphasis on? Contributor Diana Mackie provides an overview in this post.

How do online communities help businesses? Here are six ways brands can utilize the benefits of connected groups.

Microsoft's Bing may not be the biggest search platform, but it is serving more than 5 billion searches per month, as outlined in this infographic.

Twitter has released the latest version of their major events calendar, covering all the key happenings in September.

The colors you use in your branding and content are important, as outlined in this infographic.

Have you considered the impact of blog layout on your readership? Here are some tips.

HBO is running a new Game of Thrones promotion on Facebook, and it's just a little better than a similar one they ran earlier on Snapchat.

Facebook's adding some new tools to their Memories reminders in order to prompt more sharing.

This infographic provides some key insights into how brands are using Snapchat to advantage.