4 Ways Game of Thrones Excels at Building Social Media Hype

Winter is coming… In July. As the countdown for Sunday’s seventh season premiere of HBO’s hit series Game of Thrones continues, the internet is saturated with enough content to satiate even the biggest fans of the show. (Offering up everything but the ability to watch the new episodes early, of course.) That content is spreading like wildfire over on social media platforms which are also playing around with tactics of their own to engage with audiences.