Snapchat’s Big Bet on Location Based Advertising

Snapchat’s new map feature is very interesting, both to users and advertisers. 

For users, the feedback is mixed. Some find the tool great for exploring events and locations around them. 

I love watching the stories from other countries on the Snapchat map.
— Josie Wells (@JOZxo) July 12, 2017

 

While others find it invasive.