Case: Blackseed Guitars

“The challenge will be to reach those new markets. Already we know that with the help of Gogiro’s services, we can do that.”

 

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Competitive Edge: Offers customization with affordability. As a smaller company they have the advantage of being approachable and flexible; so that they not only listen but quickly respond to feedback from their customers.

There’s no better qualifier than a company that is passionate about providing a unique guitar playing experience—customizing with quality in design, performance and sound. At Blackseed Guitars, a family-owned company based in Columbus, Ohio, they take design beyond traditional or conventional electric guitars; using their expertise to create modern, custom designs that provide the ultimate in empowering your music. Building unique features into every instrument that they manufacture, it becomes truly a one-of-a kind type of product: and all for a surprisingly affordable price. One of their satisfied customers has expressed: the Blackseed Magnolia line has all of the benefits of a Telecaster with the tone and feel of a Les Paul. How sweet is that—it’s the best of both worlds!

An innovative new company, only out-of-the-gate for six months and already they’re very busy. “We’re seeing a profit in an extremely competitive marketplace,” says Bradley Schultz, co-owner of Blackseed Guitars. This is due in part, to the partnership with Gogiro, which not only has created but established the company’s website with much needed visibility and attention in online marketing. The fact that the Gogiro regional office owner came to them with the product and solution was not only convenient and very good timing but has proven to be a perfect fit. As Bradley states, “(A new business) takes a lot of hard-work but it helps to have the perfect product. And (with the website) Shawn made it so easy.” The personal touch is important. Bradley chuckles, “I felt when talking to Shawn, as if I’d known him all of my life. I expressed to him what I wanted to see with our website and he made it happen!” When looking toward the upcoming year, Blackseed Guitars plans to significantly expand their product line. When asked, Bradley says, “The challenge will be to reach those new markets. Already we know that with the help of Gogiro’s services, we can do that. Yes, for sure we’d recommend Gogiro!”

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