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Twitter will now enable brands to place pre-roll video ads on Periscope content - both live and replay.

Facebook has published a new report on the mobile marketing shift, and how brands can tap into consumer trends.

In celebration of Women's History Month, here's a recap from our March 28th live twitter chat for and about Women in Social Media, with guest host (and SMT Influencer) Lucy Rendler-Kaplan.

While they may not be as obvious, social media marketing does have clear SEO benefits.

Pinterest is making their Promoted App Pins option available to all advertisers.

Here are five ideas to help boost your brand's performance on Instagram.

Harris Myers have put together this new infographic which outlines the top reasons your business needs a mobile-friendly website right now.

In a new 'Social Business Engine' podcast, Bernie Borges speaks with Jason Baker from the FedEx social media team.

Facebook’s rolling out a new way for people to share their location within Messenger.

Customer personas are a key part of your content marketing strategy, but you also need to understand each stage of the buying process.