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In this post, contributor Lucy Render-Kaplan examines the concept of influencer marketing and how to utilize it.

Your LinkedIn headline is key to being found and contacted on the site. Here are some key optimization tips.

Twitter has provided a new set of tips and notes to help you tap into the latest Spring trends.

Twitter has updated their Media Studio app, while also opening access to all users.

So long as people are using search engines, SEO will remain an important factor in digital marketing.

Messengers and messenger bots look to be a growing concern for social media marketers as we move forward in 2017. 

​A new research report has found that up to 15% of active Twitter accounts are bots.

Social media analytics have the power to reveal potent opportunities to increase your engagement. 

A new report has underlined the importance of Facebook native video over other video formats on the platform.

Here are three great social campaigns - what they did, why they worked and what you can learn from them.